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IN AMERICA TODAY A SUCCESSFUL BUSINESS NEEDS DIVERSITY AND DIVERSITY LEADS TO A SUCCESSFUL BUSINESS!

The success of American business is built upon the strength and talent of the people who work for America' s companies. As   a   nation,   we   have   never   been   more   multicultural   and   diverse   in   the   rich   heritage   of   so   many   people   and   cultures   that make   up   the   "melting   pot"   of   America's   population.   We   now   know   that   our   businesses,   no   matter   how   big   or   small,   grow more   prosperous   and   enhance   their   short   and   long   term   prospects   for   success   when   they   recruit   a   diverse   work   force   in   all levels of labor and management. And   our   businesses   continue   to   grow   when   they   remain   committed   to   enriching   the   workplace   so   that   all   of   those   diverse employees   from   different   backgrounds,   origins,   and   ethnic   groups   can   bond   together   in   a   comfortable   and   nurturing environment where everyone;s objective is to contribute to the success of the company! Today,   no   Company,   regardless   of   their   particular   product   or   service,   can   even   hope   to   be   successful   in   their   efforts   to   grow, expand,   and   realize   the   maximum   return   for   shareholders   and   investors   if   they   fail   to   take   into   account   the   specific   needs of their target retail and general business customers in va1ious markets all over America. And   to   properly   "take   those   specific   needs   into   account,"   your   Company   must   be   aware   of   the   specific   background,   ethnic make-up,   and   population   diversity   of   the   very   markets,   customers,   and   potential   clients   you   are   targeting.   Intelli   Marketing Associates will help you achieve these goals.

DIVERSITY EVALUATION ANO CHECK-UP REVIEW

Complete analysis of existing status of current staff. personnel and diversity issues Analysis of perceptions about problems with Diversity Analysis of product and service distribution activity and demographic changes impact Development of specific plans and recommendations for improving diversity in your Company

DIVERSITY  RECRUITMENT

Analysis of goals and objectives for increased diversity within your corporate staff Development of plan to increase diversity within corporate staff Actual implementation of plan and ongoing monitoring of results and  performance

DIVERSITY TRAINING

Analysis of existing problems and strengths to determine needs and objectives Development of actual plan for improving diversity sensitivity in the company lmplementation of seminar and work session activity to train and sensitize staff Ongoing monitoring and follow up sessions to gauge progress

Excerpt from the Keynote Speech about Diversity

The    success   of   American   business   is   built   upon   the   strength   and   talent   of   the   people   who   work   for America'   s   companies.   As   a   nation,   we   have   never   been   more   multicultural   and   diverse   in   the   rich heritage   of   so   many   people   and   cultures   that   make   up   the   "melting   pot"   of America's   population.   We   now know   that   our   businesses,   no   matter   how   big   or   small,   grow   more   prosperous   and   enhance   their   short   and long   term   prospects   for   success   when   they   recruit   a   diverse   work   force   in   all   levels   of   labor   and management. And   our   businesses   continue   to   grow   when   they   remain   committed   to   enriching   the   workplace   so   that   all   of   those   diverse employees   from   different   backgrounds,   origins,   and   ethnic   groups   can   bond   together   in   a   comfortable   and   nurturing environment where everyone;s objective is to contribute to the success of the company! Today,   no   Company,   regardless   of   their   particular   product   or   service,   can   even   hope   to   be   successful   in   their   efforts   to   grow, expand,   and   realize   the   maximum   return   for   shareholders   and   investors   if   they   fail   to   take   into   account   the   specific   needs of   their   target   retail   and   general   business   customers   in   various   markets   all   over   America.   And   to   properly   "take   those specific   needs   into   account,"   your   Company   must   be   aware   of   the   specific   background,   ethnic   make-up,   and   population diversity of the very markets, customers, and potential clients you are targeting. AMERICA   HAS   CHANGED!   And   it   will   continue   to   do   so!   And   you   owe   it   to   your   business   t0   make   sure   you   are   up   to   date   in your understanding of the social and demographic changes taking place and how they will affect your business.....

Diversity: the Key to Business Success

Intelli Marketing Associates, Inc. 3940 Laurel Canyon Blvd. Studio City, CA 91604 General  Office: (206) 781-1047

IN AMERICA TODAY A SUCCESSFUL BUSINESS NEEDS DIVERSITY

AND

DIVERSITY LEADS TO A SUCCESSFUL BUSINESS!

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